BINA NUSANTARA

"Winning and Partnering in an Era of Competition"

This is a master’s-level program in Marketing with a curriculum that incorporates contemporary marketing issues and key marketing disciplines. This program is designed to provide students with global marketing skills and data as understood and practiced internationally, and to develop competencies and mastery of scientific approaches to major marketing areas.

This program focuses on strategic marketing. Students learn how marketing could and should contribute to short- and medium–term company profits, as well as how to create long-term firm value. Aside from emphasizing marketing as a problem-solving tool, students practice skills in scientific, high-impact marketing research to provide top management with valuable market insights.

The MM Professional in Strategic Marketing program is designed to enhance your knowledge of global and strategic marketing disciplines. You acquire strategic abilities and competencies as well as strategic thinking tools that you can use as competitive leverage in your marketing career.

You are taught by a faculty of industry experts and qualified academic scholars with years of experience in the real business world so that you have the best of both worlds: current marketing industry knowledge and strong marketing concepts as a scientific discipline.

Students of this program are prepared to explore the most interesting and challenging areas of marketing, where they acquire skills for key positions in various marketing fields. They examine the importance of developing new products or services; of segmenting, targeting and positioning value offerings; of marketing research, strategic branding, integrated marketing communication, and of relationship marketing as building blocks of a firm’s strategic goals and competitive advantage. Those strategic perspectives make marketing a promising career path to senior management positions. Each subject in this program deals with the study of marketing by considering two complementary aspects: marketing as managerial problem-solving tool, and marketing as a scientific discipline. This approach is essential to embrace the growing complexity of contemporary marketing practice where consumers are immersed in a dynamic, chaotic and sometimes hostile business environment, and where marketers must apply the most relevant marketing concepts and practices. On the other hand, most Indonesian consumers live in rural areas and best respond to conventional marketing.

Note: This is the latest curriculum, which still may change

* If the participants are less than 12 persons, the class will be cancelled.

* Institutional TOEFL: valid £ 1 year

 International TOEFL: valid £ 2 years

Application Form : Rp 400.000,-

Program Fee : Rp. 70.000.000,- (5 installments)
Including : examination and graduation fees

• Early bird 5% off until December 30^th, 2011 (only for the enrollment & payment transaction on the 1^st batch)
• Additional discount 5% for BINUS S1 graduate (BINUSIAN)
• Corporate price is available, for more information, please contact Mr. Binsar Socrates at 021-720 2222 ext. 3120 or email at binsarsocrates@binus.edu

The period of MM Strategic Marketing will be delivered for 20 months (5 terms).

Classes are conducted on weekdays (3-4 days/week) between 06.30 – 09.30 pm. All delivery of class materials are in English.

This course uses an interactive and experience-based approach, through offering the skills needed to apply today’s marketing concepts, extending beyond the theoretical foundations of marketing:

• Exploiting pro-active training methods, such as case studies, group presentations and marketing games/simulations.
• Pursuing company visits and learning from practicing managers (guest speakers)

The program has been crafted and packaged for delivery in consultation with senior marketing professionals, and thus reflects the significant changes and challenges in the fast-changing marketing environment.

• Ahmad Mukhlis Yusuf, Ph.D
• Amalia E. Maulana, Ph.D
• Andrew Mulianto, MBA
• Ario Setra Setiadi, Drs., MM, Ph.D, CPM, DipM ACIM
• Asnan Furinto, MBA, Ph.D
• Bun Sucento, MBA, M.Mgt., Chartered Marketer (CIM-UK)
• Chrysanti Hasibuan - Sedyono, Dra., MIM
• F. X. Hadi Tjokrosusilo, MBA
• Ina Agustini Murwani, MM, MBA
• M. Gunawan Alif, Ir., Dr.
• Norman Firmansyah, SE, MM, MBA, CBA
• P. J. Rahmat Susanta, MM
• Rini Setiowati, MBA
• Ryan Alfons Kaloh, MM
• Stephanus Indrayana, MBA
• Timotheus Lesmana Wanadjaja, SH, MH, MBA
• Winawati Winoreno, MBA